IHOP changes name to IHOB, or… International House of Burgers?


IHOP has officially changed its name to IHOB, and the “B” stands for — yep, you definitely didn’t guess it — “burgers.”

The restaurant chain once known as International House of Pancakes, or IHOP, announced last week that it was changing its name to IHOB, flipping the P upside down into a lower-case b. On Monday, the company announced that the acronym will stand for “International House of Burgers.”

“We’re flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” a Facebook post said Monday.

Business Insider has already found signage in IHOB locations that promote “New! Ultimate Steakburgers” on the menu. The new “IHOb” logo was also accompanied by the promotional tagline: “Burgers Burgers Burgers.”

Additional changes to the menu have not been announced.

IHOP fans previously went wild with theories about what the B would stand for: Breakfast, Brunch, Bacon, Burritos, Bar-B-Que, Butternut Squash or Barnacles. A poll on the brand’s official Twitter account didn’t even include “burgers”; the most popular vote went to “bacon” with 41 percent.

But don’t fret, breakfast fans — IHOB will continue to serve pancakes on its new menu. The chain famously gives away free pancakes on “National Pancake Day” every February.

USA Today reported last week that the name change could be part of an identity overhaul after parent company Dine Brands Global announced closures of more than 50 IHOP restaurants, along with 60 to 80 Applebee’s restaurants, over the past two years.

IHOP began in 1958 by Al and Jerry Lapin as the International House of Pancakes. The restaurant chain shortened its name to IHOP in 1973.

IHOP locations in Upstate New York include restaurants in New Hartford, Vestal, Albany, Clifton Park, Buffalo, Amherst and two in Rochester. IHOP closed a DeWitt location in 2015 when a new one opened in Destiny USA, but the Syracuse mall restaurant closed less than a year later amid a dispute over rent.

It’s unclear if all IHOP restaurants will get new signage, or if the “IHOB” name change will be permanent.



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